Understanding Your Health & Wellness Tourism Target Market
Who is your target market?
For every business, owners must identify who will be a likely purchaser and why? In the medical tourism business world, lackluster results are often the result of failure to identify, examine or create relevant messages to the target market that the business wants to attract. Without a target market selected, broadcast messages and marketing campaigns don't appeal to anyone and nobody listens or buys.
While not every point may be pertinent to your specific project, you can use our 3-page sample outline that describes how we have approached target market analysis for health and wellness tourism for our clients over the past 35 years. You can use the 3-page outline for a Do-It-Yourself analysis. If later on, you decide that you need a little help, you are most welcome to contact us for assistance on some or all of your project.