The first and only website dedicated to re-imagining health and wellness tourism and travel
MedicalTourismStrategy.com is a site for medical tourism entrepreneurs, business owners, investors, health policy and government agencies can find useful information, advice, insights, resources, and inspiration for planning, launching, running and growing their medical tourism businesses.
Mercury Advisory Group's team of healthcare business and creative experts specialize in creating medical businesses that offer value, trust, and extraordinary service. Mercury Advisory Group is the largest and longest established medical tourism strategy consultancy in the world. For over 30 years, we've advised clients interested in health and wellness tourism product design and marketing at medical tourism destinations. Our strategies and innovative ideas flow across 9 Key Medical Tourism Destination Pillars (pictured below) and are unique and exclusive to your destination and the products or services you choose to offer
Mercury Advisory Group is the owner and founder of this website. The Mercury Advisory Group is a division of Mercury Healthcare International, Inc. with headquarters in Denver, Colorado, USA. The group's medical tourism leader is the world renowned and award-winning author and strategist, Dr Maria Todd.
If you are interested in authoritative guidance and insights on the business of health and wellness tourism around the world, you're in the right place.
We've created this website for the benefit of our clients and followers and also for researchers and journalists
All the information inside is our founder's legacy gift to the industry.
Marketing Medical Tourism
If you do marketing right, selling becomes superfluous. When we help our clients with marketing, we begin with a situation assessment to identify what medical tourism program and package elements are readily available nearby. This is similar to the mise en place that occurs in a chef's kitchen before the chef begins cooking the food. From the information and observations gathered, medical tourism marketers can begin to determine likely buyers and customer personas, the products that will be attractive to those personas and the best ways to connect with prospects and nurture leads. From this, the master medical tourism strategy is designed. After the initial situation assessment, a report is prepared that outlines several strategic options. Once the ultimate strategy is chosen, you can begin mapping the execution and implementation of that strategy and determining what further assistance, if any, you might need.
There are many articles on this site about developing a marketing strategy for a medical tourism business. If you read these, you will accelerate your knowledge and understanding of what is involved, and how to design a marketing strategy for a medical tourism business launch. To learn how you might benefit from working with us, schedule a short conversation with one of our experienced consultants or team leaders to get started.
Branding is essential for medical tourism sellers. Medical tourism sellers must establish a trustable brand for someone to fly or drive a great distance to seek critical medical treatment from a stranger.
Many medical tourism sellers may have local recognition, but have not yet established themselves as a recognized global brand. We help our clients make the leap from hometown supplier to become a globally-recognized solution to people's health problems. Only then will the market take them seriously and place their trust in the professional brand reputation of the physician, the facility or the health tourism product on offer.
In designing the brand, we design the story that captures the attention of the buyer and explains the benefit that a health tourism buyer should expect if they choose your brand over all others. Our knowledge of your competitors helps you to fast track the creation of the brand story, relevance, and to ignite desire and take action leading to bookings.
Medical Tourism Branding
Medical Tourism Website Creation
We help clients to build medical tourism marketing websites. Through our special relationship with the developer, we use the Higowell platform-as-a-service, which is the first and only robust medical tourism and wellness tourism website framework of its kind. The Higowell cloud-based platform was purpose built to coordinate every aspect of medical tourism planning, transactions, and relationship management.
We help non-native speakers of English to translate and publish compelling custom content in English and can offer certified medical translation in a number of languages to pique the interests of your target market(s).
Video production, custom photography and content editing are also available through a team of eminently qualified and experienced creative experts. Your new site must be mobile responsive and integrated with your social media pages. You will be able to edit the content of your website via an easy-to-use editor 24/7 and our creative team and editors will check your content for idiomatic accuracy before publishing new content.
If you have decided to work with agents and referral partners who will represent your brand to consumers (B2C) and other buyers of health services (insurers, employers, governments, etc.) we help you to prepare their marketing materials, messaging guidelines, and talking points so that they align with and integrate your brand standards to avoid liability and confusion or set unrealistic expectations. For those who coordinate care on your behalf, we help frame that relationship with standards of practice, policies and procedures, and set forth dispute resolution procedures by designing customized contracts between suppliers and representatives to formalize the relationship.
We are business consultants. We are not medical tourism facilitators. Our knowledge comes from more than 30 years of experience coordinating patient care, but we no longer operate a facilitator operation because that would directly compete with our clients. As a client of our firm, we are happy to introduce pre-qualified providers that we know and can recommend to qualified and competent medical tourism facilitators. We can help develop partnering strategies, provide advice on contractual relationships, supply template contracts between facilitators and suppliers, and train internal facilitators at a private healthcare facility or clinic.
Working with Facilitators and Referral Agencies
Medical Tourism Patient Experience (PX)
Medical tourism products are experiential. Those sellers (doctors, hospitals and clinics) that have tried to market their excess capacity in appointments and inpatient beds have been disappointed in their results because they are simply selling commodities. Unless they have a mega-brand such as Cleveland Clinic or Johns Hopkins or Mayo Clinic, rarely does a consumer want to buy your “leftovers.” It is like asking someone to buy last night's dinner service leftovers from a restaurant that has yet to establish acclaim or chef renown. Most of these sellers have a message that says “Come and buy what we have already made for the local clients. It is good enough and cheaper than what others who compete with us are selling.” Would you trust a seller that advertises this message enough to cut into your body and repair you based on that? Neither does anybody else!
Medical tourism product design leverages all the local value chain stakeholders into an integrated product developed into an experiential package with storytelling value for the consumer. The storytelling enables earned brand ambassadorship from influencers without "advertising". The value chain incorporates healthcare, hospitality and other stakeholders that participate in the delivery and facilitation of that experience from before the patient lands at the destination until at least 6 months post-departure.
There are many articles on this site about designing the medical tourism patient experience and product development. We also have articles about pricing and designing unique medical tourism destination experiences. If you read these, you will accelerate your knowledge and understanding of what is involved, and how to design a unique product that can be marketed by either the practitioner, facility or even for a specific destination. To learn how you might benefit from working with us, schedule a short conversation with one of our experienced consultants or team leaders to get started.
For investors and those who have never worked in healthcare, hospitality or tourism at an operations management level, understanding the clinical risks of medical tourism patient care and hospitality management is difficult to grasp quickly. At risk are time and mistakes that can arise from ignorance. You simply don’t know what you don’t know.
In medical tourism, when it comes to service quality and patient safety, patients have a “make or buy” decision. As a supplier or investor, you can take the necessary time to learn this through academic study and years of practical work experience, or you can find experts who have “been there, done that” who can help you accelerate your learning curve and engage experts who can guide your learning or act as subcontractors and create your quality management policy, program and help you achieve certification of your quality and safety processes, policies, and program management. Your quality and safety program, policies and procedures must extend to every touch point. This includes vetting practices and standards, verification of these claimed credentials and competencies, and physical inspections and observations to demonstrate that what is set forth in policy and standards is actually upheld in practice. You must also address change management and disaster procedures and preparedness at each touch point.
There are many articles on this site about designing the quality policies, procedures, and systems to document monitor and manage clinical and customer service quality and patient safety. We believe strongly that while accreditation is a significant step in the right direction, even those not accredited have a responsibility to develop and maintain clinical quality and patient safety programs. If you read these articles, you will accelerate your knowledge and understanding of what is involved, and how to design a unique product that can be marketed by either the practitioner, facility or even for a specific destination. To learn how you might benefit from working with us, schedule a short conversation with one of our experienced consultants or team leaders to get started.
Quality Management and Patient Safety
International Hospital Accreditation
If you are intend to achieve international quality and safety accreditation for your healthcare organization, more than 40 different and laudable programs exist around the world. Some are renowned only to the their proprietors and are essentially unrecognized or meaningless to insurers, employers, and the public..
Call on us to help you decide which is right to align with your objectives, budget, time frame, and scope of services. We begin with your WHY and see if we can help you reach your goals in the most timely and cost effective way. We provide insights and customized solutions to fit the product you are selling and to make your quality and safety assurances relevant and meaningful to your customers. We take no referral fees or kickbacks from our unbiased recommendations of any accreditation programs.
Many countries, regions and municipalities are beginning to view medical tourism as an opportunity for capacity development, employment opportunities and economic development. To manage this, they require a regulatory framework that touches on public health and safety, commercial transactions, taxation, sustainability, Internet security for medical records exchanges, certification standards, badging programs, advertising and marketing laws, healthcare tourism information systems management, consumer protection laws, dispute resolution, transparency, foreign affairs, medical visa and immigration policies, urban and regional planning, sustainable development and operations, communicable disease exposure and management, statistical data gathering and reporting. Beyond setting the standards and the regulatory framework, there must also be a way to conduct measurement and evaluation and enforcement.
Medical tourism, dental tourism, wellness tourism, and rehabilitation tourism all bring with them different nuances depending on the product design and how each communicates with existing laws in the destination country, and must also reconcile gaps between jurisdictions if the patients come from a location that has significantly different laws and regulations. We are one of the very few consultancies who helps government authorities with these critical details, policy development and planning.
Medical Tourism Regulatory Framework Development
Medical Tourism Operational Excellence
There are many articles on this site about designing the medical tourism management services organizational (MSO) infrastructure. In most jurisdictions, a public private partnership (PPP) is one of the best approaches as long as it is built with the appropriate and adequate regulatory framework that effectively mitigates the risks of co-opting and corruption. PPPs can also enable business growth, increase tax receipts, provide new skilled jobs and support economic development.
If you read these, you will accelerate your knowledge and understanding of what is involved, and how to design a unique product that can be marketed by either the practitioner, facility or even for a specific destination. To learn how you might benefit from working with us, schedule a short conversation with one of our experienced consultants or team leaders to get started.