Do you often feel overwhelmed with everything you need to do to make progress as a medical tourism and wellness travel business?

If so, you’re not alone.

After all, there are a lot of pieces to the puzzle of business/expert success:  building your platform, mastering social media marketing and channel presence building, marketing, contacting the media to land publicity, working with experienced facilitators and destination managers and creating awareness with travel agents and clinical referral sources…. and the list goes on.

Talk with us

A big focus of our initial meeting will be to listen to you as you tell us what you want to achieve and what you've done up to this point.  When you hire us to help you, we develop an effective plan of action that will be one of the keys to your making a quantum leap over the next year.  We'll help you finish the parts you alone can do and we will alleviate the pressure when there is too much to do and too many options prevents most medical tourism facilities, doctors, dentists and investors, from getting where they want to go.

Contact us today and see if there is an opportunity for us to work together to help you achieve and exceed your medical tourism and wellness travel revenue goals and brand objectives.

The good news is you don’t have to do everything.

But you MUST get the right things done -- as well as avoid critical mistakes. We help you to avoid mistakes and make good choices.  The problem is most health facilities and clinical providers are unaware of the critical things they should focus on, what to ignore completely (or at least postpone), as well as time-saving shortcuts to hit their medical tourism business goals as quickly as possible. The solution is to call on our seasoned medical tourism and wellness travel experts for assistance. We know every aspect of the business inside and out. We've collectively worked on six continents and more than 150 countries, and we can help you. When you call us you can expect to benefit from a realistic and practical road map – and a marketing action plan tailored to your strengths and specifically designed to achieve your particular goals - not just theoretical recommendations.

The Mercury Advisory Group team wants to help you. We will develop a practicable, step-by-step plan to get you where you want to go – whether your goals include scoring international publicity, receiving more patient referrals, selling more medical tourism and wellness travel packages online and/or improving access to specialized healthcare and checkup programs. We will create a simple, yet powerful plan no more than a few pages so you can begin meeting and exceeding goals and objectives.

Every medical tourism strategy, from the biggest brands to the one-person start-up is different.

Even if they appear the same on the surface, every medical tourism strategy works in different ways for different reasons.
So many medical tourism stakeholders, investors and governments seek a silver-bullet methodology that will solve all their medical tourism business problems. There is no such thing as a one-size-fits-all, silver-bullet medical tourism strategy. You can stop searching for this right now. But you have to try in order to succeed. Perfection is the enemy of good.

Success in medical tourism is easy to define. Ultimately, it is measured in turnover and margins. It also has some soft wins, like reputation and awareness, customer and referral source retention, third-party payer contracts, brand evangelism and patient satisfaction.  

We hope you will use this website to start asking more of the right questions, which will lead you to plan for better strategies over time. Understanding where you are in your medical tourism business journey is critical to getting started on the right path.

As you move through the rest of this site, it's important that you think about what you want to sell and how you wish to compete.

  • Don't be afraid to fail. Taking chances with your medical tourism strategy and experimenting a bit will reveal the possibilities in store for you.
  • Don't set the bar too low either. Set your strategy and execution up to be the best you can afford, better than all your competitors.
  • Do step outside your comfort area. Otherwise, you are doomed to the stats quo of frustrated marketers of medical tourism swimming in the bloody red ocean of competition.
  • Don't head straight to selling efforts without a product strategy and a target prospect market sourcing strategy and tactic to connect with consumers and referral sources. You might make some sales but you'd sell more if you take better aim at that with which you are attempting to connect.
  • Don't create a backup strategy. There is only try and reiterate. If you set a backup plan at the beginning, is tantamount to admitting failure before you get started.
  • Be where your customers are. If you really believe that your customers are going to be at medical tourism industry association trade shows, be there. If not, spend your time and money someplace else.
  • Own your niche. Your medical tourism destination, product, or service must lead in the industry. Pick a specialty area that is both meaningful to your business and attainable.
  • Move it or lose it. Speed beats perfection in medical tourism strategy. Develop a streamlined process for your strategy execution and continual improvement.
  • Be consistent. If you want to come across as high-quality and very safe, show prospects with outcomes statistics, and good quality, idiomatically correct marketing and promotional copy. How can anyone trust you with attention to detail if you have poor spelling, grammar, and content that fails to explain and inform prospective buyers about your products and services?
  • Fill a need. your medical tourism strategy should answer some unmet need or question from your customer. What you offer must be useful in some way to the consumer.

Start with a goal or objective. → Define your target customer or referral source. →  Understand how your audience buys medical tourism services. →  Choose your specialty niche. →  Develop your medical tourism strategy and mission statement.

Start building your medical tourism success strategy today

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Maria Todd lecture on medical tourism destination development in Colombia