Medical Tourism Health Facilities Accreditation and Certification
Maria Todd explains what to look for, which questions to ask, to whom, and how to interpret the responses. At the end of the course you may decide that one or more makes sense to you, your customers and your insurers, or you may decide sticking to the generally recognized accrediting bodies and certification programs is adequate to meet your needs, your customers' requirements and save considerable precious startup capital. Read More
So many accreditation and certification schemes are now sold in the medical tourism space. It's amazing and at the same time confusing. While healthcare industry professionals generally have an understanding of accreditation programs available for hospitals and clinics, all of a sudden, opportunistic "special" accreditation schemes targeted just for medical tourism continue to spring up (and disappear) by new accrediting and certifying bodies who are themselves not accredited or certified by any recognizable entity. Do these accreditation and certification schemes have value or are they expensive wallpaper?
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Maria will modify the time, focus topics, and information to suit the needs of your audience .
Medical Tourism Cluster Development
Session description: Maria Todd guides the group through a review of the mistakes and successes of predecessors with clusters in other regions.
She supplies task lists, roles, responsibilities, checklists, training needs, partnership opportunities and more.
Cluster members and leadership learn what it takes for the cluster achieve financial self-sustainability, operate a call center and analytical body for measurement and evaluation, audit and control tax revenues, and serve as a learning laboratory for college and university programs, vocational schools, and capacity development. She explains what software programs will be required for operations management, transactions and communications across the cluster and to coordinate pre-arrival and post-operative care continuity, clinical and service satisfaction outcomes reporting, and management information systems as the command central of this public-private partnership. Read More
Output: Participants leave the workshop with a high level outline of operational steps and best practices to accelerate the development of their regional or national health tourism cluster.
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Maria will modify the time, focus topics, and information to suit the needs of your audience
Medical Tourism Facilitator Training Workshop
Session description: A hands-on, interactive learning workshop to raise the professionalism and teach skills necessary to prepare for success as a medical travel facilitator or case manager. Maria shares tools, tips, checklists, contracts, and other materials developed over 30 years of hands-on experience they can put to use immediately to accelerate their business startup as a competent and confident medical travel facilitator or case manager.
Recommended participants: Facilitators, tour operators, travel agents; Consumer Protection Division advisers from the public sector - especially those involved with marketing and advertising laws and regulations for “white coat” healthcare marketing and advertising; tourism and economic development officials.
Output: Regulators will gather insights to them establish competency standards and qualifications for medical tourism facilitator business regulations and consumer protection.
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Maria will modify the time, focus topics, and information to suit the needs of your audience
Medical Tourism Market Penetration Strategies for Physicians and Surgeons
Session description: Medical Tourism Market Penetration Strategies for Physicians and Surgeons - interactive learning in hands-on workshops and Master Classes in the specific areas lass participants need to prepare for success as a medical tourism physician, dentist or surgeon or as a clinic administrator.
Recommended participants: Physicians and surgeons, dentists, and their business managers; Consumer Protection Division advisers from the public sector - especially those involved with marketing and advertising laws and regulations for “white coat” healthcare marketing and advertising; tourism and economic development officials.
Learning objectives: She shares tools, tips, checklists, contracts, and other materials developed over 30 years of hands-on experience they can put to use immediately to accelerate their business entrance to medical tourism. Regulators appreciate the guidance received in this workshop when establishing competency standards and qualifications for medical tourism business and consumer protection regulations.
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Maria will modify the time, focus topics, and information to suit the needs of your audience
International Banking for Medical and Dental Tourism Transactions
This workshop addresses cash transfer controls and how they impede medical tourism sector growth and economic development. Maria Todd explains what is required and what must change to facilitate the e-commerce and in-person medical and dental tourism transactions. She suggests ways that nations seeking to grow their medical tourism sector may need to re-examine import and export policies, and other practical matters such as guiding customers about how to pay for their packages, how to plan travel itineraries and stop over considerations when patients carry cash greater than what's allowed without declaration in order to pay for services and packages. Read More
For regulators, she addresses the risk potential associated with inadvertently or unintentionally creating accidental incentives to commit tax evasion and facilitate gray market growth and corruption. For foreign affairs and visa and immigration officials, asking about the medical procedures one is contemplating during an immigration interview is a delicate subject. Interviewers must be trained how to handle these delicate questions and answers, and privacy and security policies must also be connected to audit strategies of providers selling medical tourism so that tax collection opportunities don't fall through the cracks.
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Maria will modify the time, focus topics, and information to suit the needs of your audience .
Medical and Dental Tourism Marketing Strategies that Work
In today’s competitive health tourism landscape, attracting — and retaining — customers is more challenging than ever. You’ve probably had a fantastic patient or insurer you’ve already helped and thought, “If only every customer could be like them.”. Or perhaps you’ve even considered how the differences in customer lifetime value affect your marketing strategy.
If that describes members of your audience, this workshop should be scheduled for your next medical tourism event.
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Maria will modify the time, focus topics, and information to suit the needs of your audience .
Place-based Economic Development Through Medical Tourism
Session description: Place-based Economic Development Through Medical Tourism - an introduction to place-making as an economic development strategy to use a community’s private and public health amenities to make economic progress through health and wellness tourism.
Recommended participants: Representatives from hospitals, private clinics, thermal springs, wellness centers and health resorts, collaborating associations and societies, media, potential investors, other interested parties. Government authorities from urban planning, tourism, and economic development departments.
Outputs: Participants will work together to determine how to best position and utilize the community’s unique features of particular places, building on existing assets, local medical specialists with world renown and using them to attract new investment and strengthen existing businesses. At the conclusion of the session a high-level outline and framework will be developed and ready for use in the next session that immediately follows.
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Maria will modify the time, focus topics, and information to suit the needs of your audience
Disruption as a Means to Grow Medical and Dental Tourism Revenues
True disruptors are not focused on short-term gains. More importantly, they don’t worry about immediate profitability; they are willing to focus on the long-term opportunity. Maria Todd provides a framework for understanding disruption in health tourism both in terms of what it is and how it occurs. This framework enables consumer-facing health tourism companies, facilities, resorts, and practitioners to understand the scope of disruption in their categories and to turn the challenge of disruption into an opportunity. Maria shares insights about who is disrupting and how they are doing it. She also shares how small clinics, hospitals, clusters and destinations can fight back and become the disruptor.
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Maria will modify the time, focus topics, and information to suit the needs of your audience
The Use of Influencer Marketing in Medical Tourism Promotional Strategies
At a time when fake news, fake communities, and fake engagement occur worldwide, value-driven influencers are sought after for endorsement of products and services. Learn how influencer marketing is being used in marketing and promotional campaigns to reach prospective medical and dental travel patients, facilitators, insurers, employers, and referring physicians is changing digital marketing. Dr. Maria Todd offers this brief general session presentation for your next event as an add-on presentation to any workshop booking. Ideally, it fills a 25 minute time slot, inclusive of Q&A.
Regulations & Standards for Health Tourism
Session description: Maria Todd facilitates a review of health, hospitality, ICT, advertising, taxation, visa, banking, and other related regulations tied to health tourism business establishment. These may include zoning, public health and safety, international financial transactions, operations, privacy, security, consumer protection, foreign investment, antitrust, higher education and vocational/technical training curriculum development, and more.
Recommended participants: Representative authorities and legislative experts in relevant areas of oversight; Stakeholder representatives from hospitals, private clinics, thermal springs, wellness centers and health resorts, collaborating associations and societies, media, potential investors, other interested parties. At least one scribe or recording secretary.
Outputs: Participants work collaboratively to complete a high-level framework for health tourism industry oversight and business regulation and fill any gaps or adaptations of existing laws, regulations, policies and authority over all the moving parts and touchpoints that impact or are impacted by health tourism business operations at hospitals, private clinics, thermal springs, wellness centers and health resorts.
Maria will modify the time, focus topics, and information to suit the needs of your audience
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