Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons.
Making the decision to enter medical tourism as a supplier is just a start. The next step is to plan the strategy to attract consumers to your destination with a winning network of providers and health facilities.
Health Tourism, Cross Border Healthcare, Medical Tourism, and all the other market accepted and proprietary phrases used to describe when someone travels outside their local community to access healthcare needs more than an empty bed in a reference hospital that will admit them. Establishing a medical tourism destination program is much more than finding some excess capacity beds at a private or teaching hospital and circling the wagons.
Dr. Maria Todd is the worlds’ single most knowledgeable advisor in medical tourism and destination healthcare development. Maria is the only medical tourism published author and consultant in medical tourism with significant training and multisector fusion experience in healthcare, employee benefits and insurance, market research, tourism, meeting planning, and the hospitality industries. As a result, her unique approach to medical tourism programming, healthcare quality and safety, and destination development is unparalleled in the industry.
She is frequently hired to travel to international conferences as an award-winning keynote speaker, and often conducts workshops for CVBs, tourism planning boards, destination management companies, tour operators and healthcare suppliers to plan, launch and enhance infrastructure operations for wellness travel destination cluster strategies.
Curated from Maria Todd + Medical Tourism – Next steps in health tourism destination development – Referral Networks